What do you think are the biggest challenges that Rakuten Advertising will face in the future?

Rakuten Advertising is a leading global advertising and marketing solutions company that provides businesses with a comprehensive range of services, including search engine marketing, display advertising, social media marketing, email marketing, and mobile marketing. The company has a strong presence in Asia, Europe, and North America, and it is growing rapidly. However, Rakuten Advertising faces a number of challenges, including:

  • Competition from Google and Facebook: Google and Facebook are the two dominant players in the online advertising market, and they are constantly innovating and expanding their offerings. Rakuten Advertising will need to find ways to differentiate itself from these two giants in order to compete effectively.
  • The rise of programmatic advertising: Programmatic advertising is a rapidly growing trend in the online advertising market, and it is changing the way that advertisers buy and sell advertising. Rakuten Advertising will need to adapt to this changing landscape in order to remain competitive.
  • The need for data and insights: In order to deliver effective advertising campaigns, Rakuten Advertising needs to have access to high-quality data and insights. The company will need to invest in data collection and analysis in order to stay ahead of the curve.
  • The need for a strong brand: Rakuten Advertising is a relatively new company, and it is still building its brand. The company will need to invest in marketing and branding in order to raise awareness of its products and services.

Despite these challenges, Rakuten Advertising is well-positioned for future growth. The company has a strong management team, a solid financial foundation, and a global reach. If Rakuten Advertising can continue to innovate and differentiate itself from its competitors, it has the potential to become a major player in the online advertising market.

Here are some specific steps that Rakuten Advertising can take to address these challenges:

  • Focus on customer experience: Rakuten Advertising can differentiate itself from its competitors by focusing on providing a superior customer experience. This includes offering a wide range of advertising solutions, providing excellent customer service, and making it easy for advertisers to buy and manage their campaigns.
  • Invest in data and analytics: Rakuten Advertising can use data and analytics to improve the effectiveness of its advertising campaigns. This includes collecting data on user behavior, analyzing this data to identify trends, and using this information to create more targeted and effective campaigns.
  • Build a strong brand: Rakuten Advertising can build a strong brand by investing in marketing and branding. This includes creating a strong brand identity, developing a clear brand message, and building awareness of its products and services.

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