What are the main changes to the Facebook algorithm?

The Facebook algorithm has been changing over the years, but some of the main changes in 2023 include:

  • Prioritized posts from friends and family. In the past, Facebook showed users a lot of content from businesses and Pages. However, in 2023, the algorithm is more likely to show users posts from their friends and family. This is because Facebook believes that these posts are more likely to be relevant and engaging.
  • Reduced distribution of “objectionable” content. Facebook has also reduced the distribution of content that people find objectionable, such as misinformation, sensationalized health claims, or clickbait. This is because Facebook wants to make sure that its users are seeing high-quality content.
  • Increased emphasis on user engagement. The Facebook algorithm now gives more weight to posts that have a lot of engagement, such as likes, comments, and shares. This means that businesses and Pages need to create content that is engaging in order to reach a wider audience.

Here are some other changes to the Facebook algorithm in 2023:

  • More control for users. Facebook has given users more control over what they see in their News Feed. For example, users can now choose to see more posts from certain friends or Pages, or they can hide posts from businesses that they don’t want to see.
  • Changes to comply with Apple’s privacy guidelines. Facebook has made some changes to its algorithm in order to comply with Apple’s new privacy guidelines. These guidelines make it more difficult for Facebook to track users across apps and websites.

Overall, the Facebook algorithm is constantly evolving. These are just some of the main changes that have been made in 2023. If you want to make sure that your content is seen by more people, it’s important to create content that is relevant, engaging, and compliant with Facebook’s policies.

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