What are the financial projections for Threads?

The financial projections for Threads App were never made public, so it is impossible to say for sure what they were. However, we can make some educated guesses based on the information that is available.

In 2018, Instagram said that Threads had over 1 million active users. If we assume that the app’s user base grew at a steady rate, then it is likely that it had over 5 million active users by 2023.

If we also assume that the average user spent $1 per month on the app, then Threads’ total revenue in 2023 would have been around $5 million.

Of course, these are just estimates. The actual financial projections for Threads App could have been much higher or lower. However, it is clear that the app was not a major revenue generator for Instagram.

In November 2021, Instagram announced that it would be shutting down Threads by the end of the year. The company said that the decision was made because many of Threads’ most popular features had been rolled out to Instagram itself.

The shutdown of Threads is a reminder that even successful apps can be discontinued if they are not meeting the company’s financial goals.

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