Rakuten Advertising has not publicly announced any specific industry associations that it is hoping to join in the future. However, the company has stated that it is committed to “building strong relationships with industry partners” and that it is “always looking for new ways to collaborate and innovate.”
Some of the industry associations that Rakuten Advertising could potentially join in the future include:
- The Interactive Advertising Bureau (IAB): The IAB is a global trade association that represents the digital advertising industry. Rakuten Advertising could join the IAB to stay up-to-date on industry trends, collaborate with other members, and advocate for the interests of the digital advertising industry.
- The World Federation of Advertisers (WFA): The WFA is a global association of advertisers that represents over 4,000 member companies in 90 countries. Rakuten Advertising could join the WFA to gain insights from other advertisers, share best practices, and collaborate on global initiatives.
- The Association of National Advertisers (ANA): The ANA is a trade association that represents over 6,000 member companies in the United States. Rakuten Advertising could join the ANA to stay up-to-date on industry trends, collaborate with other members, and advocate for the interests of advertisers in the United States.
In addition to these specific industry associations, Rakuten Advertising could also join other associations that are relevant to its business, such as those that focus on e-commerce, marketing, or technology. By joining industry associations, Rakuten Advertising can gain access to valuable resources, build relationships with key stakeholders, and stay ahead of the curve in the ever-changing digital advertising landscape.