Rakuten Advertising is facing a number of challenges, including:
- Competition from Google and Facebook. Google and Facebook are the two dominant players in the online advertising market, and they are constantly innovating and expanding their offerings. This makes it difficult for Rakuten Advertising to compete on price and reach.
- Ad fraud. Ad fraud is a growing problem in the online advertising industry, and it is costing advertisers billions of dollars each year. Rakuten Advertising is working to combat ad fraud, but it is a difficult problem to solve.
- Privacy regulations. Governments around the world are enacting new privacy regulations that are making it more difficult for advertisers to collect and use data. This is a challenge for Rakuten Advertising, as it relies on data to target and measure its advertising campaigns.
- The rise of native advertising. Native advertising is a type of advertising that is designed to blend in with the surrounding content. It is becoming increasingly popular, and it is a challenge for Rakuten Advertising, as it is not as familiar with this type of advertising.
Despite these challenges, Rakuten Advertising is a strong company with a bright future. It has a large network of publishers and advertisers, and it is constantly innovating and expanding its offerings. Rakuten Advertising is well-positioned to continue to grow and succeed in the years to come.
Here are some of the ways that Rakuten Advertising is addressing these challenges:
- Investing in technology. Rakuten Advertising is investing heavily in technology to improve its targeting and measurement capabilities. This will help it to compete more effectively with Google and Facebook.
- Working with publishers to combat ad fraud. Rakuten Advertising is working with publishers to develop new methods to combat ad fraud. This will help to protect advertisers from fraud and ensure that their advertising dollars are well spent.
- Staying up-to-date on privacy regulations. Rakuten Advertising is staying up-to-date on privacy regulations around the world. This will help it to comply with these regulations and protect the privacy of its users.
- Learning about native advertising. Rakuten Advertising is learning about native advertising and how to use it effectively. This will help it to reach more users and improve the effectiveness of its advertising campaigns.