Snapchat introduces new Lens Creator Rewards program

Snapchat recently announced the Lens Creator Rewards program, which is designed to reward creators for their work on AR Lenses. The program is open to all Lens Creators who meet certain criteria, and it offers a variety of ways to earn rewards, such as through ad revenue and subscription fees.

Here are some of the details of the Lens Creator Rewards program:

  • Eligibility: To be eligible for the program, Lens Creators must meet the following criteria:
    • They must have created at least 10 Lenses that have been published to Snapchat.
    • Their Lenses must have been used by at least 10,000 people.
    • Their Lenses must have a minimum engagement score of 70.
  • Rewards: There are two ways to earn rewards through the Lens Creator Rewards program:
    • Ad revenue: Lens Creators will earn a share of the ad revenue generated by their Lenses. The amount of ad revenue that a Lens Creator earns will depend on the number of times their Lens is used and the amount of engagement it receives.
    • Subscription fees: Lens Creators can also earn rewards by charging users a subscription fee to access their Lenses. The subscription fee can be set by the Lens Creator, and it can be anywhere from $0.99 to $9.99 per month.
  • How to participate: To participate in the Lens Creator Rewards program, Lens Creators must first create a Lens Studio account and publish their Lenses to Snapchat. Once their Lenses have met the eligibility criteria, they will be automatically enrolled in the program.

The Lens Creator Rewards program is a great way for AR Lens Creators to earn money for their work. It’s also a great way for Snapchat to support the AR community and encourage more people to create Lenses.

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