Pinterest recently introduced two new advertising solutions, Premiere Spotlight and Travel Catalogs, to help businesses reach their target audience on the platform.
- Premiere Spotlight is a new video ad format that gives brands the opportunity to reserve premium placements on Pinterest’s search page. These ads are full-screen and take up approximately 50% of the screen, making them highly visible to users. Premiere Spotlight is a great way to promote product launches, announce new features, or drive awareness for your brand.
- Travel Catalogs are a new way for travel brands to showcase their products and services on Pinterest. With Travel Catalogs, businesses can upload their entire travel inventory to Pinterest, and Pinterest will automatically create dynamic product Pins for each listing. These Pins include all the relevant information that travelers need to book a trip, such as pricing, images, and descriptions. Travel Catalogs are a great way to help travelers find and book their next vacation.
Both Premiere Spotlight and Travel Catalogs are available now to businesses of all sizes. To learn more about these new advertising solutions, visit the Pinterest Business blog.
Here are some additional details about each of these new advertising solutions:
- Premiere Spotlight
- Video ads
- Premium placements on the Pinterest search page
- Great for promoting product launches, announcing new features, or driving awareness for your brand
- Travel Catalogs
- Dynamic product Pins
- All the relevant information that travelers need to book a trip
- Great way to help travelers find and book their next vacation