New ‘Viewers across formats’ card in YouTube Analytics

The new “Viewers across formats” card in YouTube Analytics is a valuable tool for creators who want to better understand their audience and create content that will appeal to them. This card shows how many of your returning viewers watch more than one format of content, such as videos, Shorts, and Live. This information can help you to:

  • Identify your most engaged viewers: The viewers who watch more than one format of your content are likely to be your most engaged viewers. You can target these viewers with specific content that they are likely to be interested in.
  • Learn about your audience’s preferences: The types of content that your viewers watch across formats can give you insights into their interests and preferences. This information can help you to create content that is more likely to be successful.
  • Optimize your content strategy: The “Viewers across formats” card can help you to optimize your content strategy by showing you which formats of content are most popular with your audience. You can use this information to create more of the content that your viewers enjoy.

Overall, the “Viewers across formats” card is a valuable tool for creators who want to better understand their audience and create content that will appeal to them. If you are a YouTube creator, I encourage you to check out this new card and see how it can help you to improve your content strategy.

Here are some additional thoughts on how creators can use the “Viewers across formats” card:

  • Use the data to create more cross-promotion: If you see that a lot of your viewers are watching both videos and Shorts, you can cross-promote your Shorts in your videos and vice versa. This can help to drive more traffic to both formats of content.
  • Experiment with new formats: If you see that a lot of your viewers are watching a particular format of content, you can experiment with creating more content in that format. This could help you to reach a wider audience and grow your channel.
  • Tailor your content to different audiences: If you see that different segments of your audience are watching different formats of content, you can tailor your content to each audience. This could involve creating different types of content for different audiences, or creating different versions of the same content for different audiences.

The “Viewers across formats” card is a powerful tool that can help creators to better understand their audience and create content that will appeal to them. Encourage you to use this card to improve your content strategy and grow your channel.

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