New ad formats

Pinterest has introduced a number of new ad formats in recent years, including:

  • Shop the Look ads: These ads allow users to shop the products featured in a Pin by clicking on a button or link. This is a great way for brands to drive sales and conversions.
  • Video Pin ads: These ads allow users to watch a video before they save a Pin. This is a great way for brands to tell their story and engage with users.
  • Idea ads: These ads are a combination of images and text, and they allow users to learn more about a product or service by clicking on a button or link.
  • Quiz ads: These ads are interactive, and they allow users to take a quiz to learn more about their interests.
  • Showcase ads: These ads are multi-layered, and they allow users to swipe through different cards to learn more about a product or service.

These new ad formats are designed to be more engaging and interactive than traditional ads, and they are a great way for brands to reach their target audience on Pinterest.

In addition to these new ad formats, Pinterest has also made a number of changes to its ad targeting options. These changes make it easier for brands to target their ads to specific demographics, interests, and behaviors.

As a result of these changes, Pinterest is becoming a more powerful platform for advertising. Brands that are able to use these new ad formats and targeting options effectively will be well-positioned to reach their target audience and achieve their marketing goals.

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