More transparency for advertisers

Facebook has announced that it will share more information about how advertisers target users on its platform. This is a welcome move, as it will give people more control over the ads they see.

The information that Facebook will share includes the following:

  • The demographics of the people who are being targeted, such as their age, gender, location, and interests.
  • The keywords that are being used to target people, such as the terms they have searched for or the pages they have liked.
  • The type of ad that is being shown, such as a political ad or a product ad.

This information will be available to people in the US who use Facebook’s ad preferences tool. To access this tool, people can go to their Facebook settings and click on “Ads.”

Facebook’s decision to share more information about ad targeting is a good step towards greater transparency. This will help people to understand how their data is being used and to make informed choices about the ads they see.

It is important to note that Facebook is not the only company that uses ad targeting. Other social media platforms, such as Twitter and Instagram, also use this technology. And even websites that are not social media platforms, such as news websites and e-commerce sites, may use ad targeting.

If you are concerned about how your data is being used for ad targeting, you can take a few steps to protect your privacy.

  • You can use ad blockers to prevent ads from being shown on your devices.
  • You can use privacy-focused browsers, such as DuckDuckGo, that do not track your browsing history.
  • You can opt out of ad targeting by visiting the website of the company that is targeting you.

By taking these steps, you can help to protect your privacy and control the ads that you see.

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