Meta’s Facebook is revamping its main feed in an effort to attract younger users, but the new feed will not focus on showing users posts from their friends and family. Instead, the new feed will prioritize “discovery” of new content, including posts from accounts that users do not follow. This is a bid to style its apps after short-form video competitor TikTok, which has been especially popular with younger users.
The current main feed on Facebook is largely chronological, meaning that users see posts from the people and Pages they follow in the order that they were published. The new feed will use a machine learning ranking system to suggest posts to users that it believes they will be interested in, even if they don’t follow the accounts that posted them. This could include posts from accounts that users have interacted with in the past, as well as posts from accounts that are similar to the ones they already follow.
The new feed is still in development, and it’s not clear when it will be rolled out to all users. However, it’s a sign that Meta is willing to make significant changes to its flagship product in order to stay relevant with younger users.