Meta announced on July 26, 2023 that it will be sharing advertiser spending data on Instagram and Facebook with researchers and academics. This data will include information on how much advertisers spent on targeting specific audiences, as well as the demographics of those audiences.
Meta says that this data will help researchers and academics to better understand how advertising works on its platforms, and to identify potential biases in the targeting process. The company also hopes that the data will help to inform the development of new policies and regulations around online advertising.
The data will be made available through the Meta Open Research Platform, which is a website that provides access to a variety of research data sets. The advertiser spending data will be available in two formats: a raw data set, and a pre-processed data set that has been cleaned and anonymized.
The raw data set will be available to researchers who have been approved to access the Meta Open Research Platform. The pre-processed data set will be available to anyone who wants to download it.
Meta says that it will start sharing the advertiser spending data in the coming months. The company has not yet announced a specific date for when the data will be available.
This is a significant move by Meta, as it is the first time that the company has shared this type of data with the public. It is likely to be welcomed by researchers and academics who are studying online advertising, and it could also help to inform the development of new policies and regulations around online advertising.