Increased focus on shopping

Pinterest has been steadily increasing its focus on shopping in recent years. In 2015, the company introduced its “Shop the Look” feature, which allowed users to purchase the products featured in Pins. In 2016, Pinterest launched its “Buyable Pins” feature, which allowed users to purchase products directly from Pins without leaving the app. And in 2019, Pinterest introduced its “Checkout” feature, which allows users to complete their purchases without leaving the app.

These new shopping features have been well-received by users, and they have helped to make Pinterest a more popular destination for online shopping. In fact, a recent study by Pinterest found that 70% of users who shop on Pinterest say that the platform has inspired them to buy something new.

Pinterest’s focus on shopping is likely to continue in the years to come. The company has a large and engaged user base, and it is well-positioned to become the go-to platform for online shopping inspiration.

Here are some of the other ways that Pinterest is increasing its focus on shopping:

  • The company is working with retailers to create more shoppable Pins.
  • Pinterest is expanding its shopping tools and features, such as the ability to create shopping lists and track price changes.
  • Pinterest is investing in marketing and advertising to reach more shoppers.

Pinterest’s focus on shopping is a smart move. The company is tapping into a growing trend of online shopping, and it is well-positioned to become a major player in this market.

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