The amount of money YouTubers make varies greatly depending on a number of factors, including the number of views their videos receive, the type of content they create, and their level of engagement with viewers.
In general, YouTubers make money through advertising. When a viewer watches a video with ads, the YouTuber earns a small amount of money from the advertiser. The amount of money a YouTuber earns per ad view is called the “cost per mille” (CPM). The CPM can vary depending on a number of factors, such as the type of content the YouTuber creates, the demographics of their audience, and the time of day the video is watched.
According to a study by Influencer Marketing Hub, the average YouTuber earns $18 per 1,000 ad views. However, this number can vary greatly. Some YouTubers earn much more than this, while others earn much less. For example, the top 100 YouTubers on YouTube collectively earned $1.8 billion in 2021.
In addition to advertising, YouTubers can also make money through sponsorships, merchandise sales, and live streaming. Sponsorship deals involve a company paying a YouTuber to promote their product or service in a video. Merchandise sales involve selling products, such as t-shirts, hats, and mugs, with the YouTuber’s logo on them. Live streaming involves the YouTuber broadcasting themselves live on YouTube, and viewers can pay to subscribe to their channel or to donate money to them.
Overall, the amount of money YouTubers make can vary greatly. However, with hard work and dedication, it is possible to make a good living from YouTube.
Here are some tips for making money on YouTube:
- Create high-quality content that people will want to watch.
- Promote your channel on social media and other platforms.
- Collaborate with other YouTubers.
- Run contests and giveaways.
- Use relevant keywords in your titles and descriptions.
- Optimize your videos for search engines.
- Keep uploading new content on a regular basis.
If you follow these tips, you’ll be well on your way to making money on YouTube.